AMMAN- Art and fashion have been influencing each other for centuries. In the late 20th century, a trend was born amongst commercial high couture fashion houses to collaborate with equally as famous visual artists. This created a line of special edition and highly requested ‘statement pieces’ for the fashion brands themselves.

When both artist and fashion designer meet and experiment with colour, form and silhouette, one genius collectible item is created, and is soon wanted by the hands of millions.

Here are some examples of these designer-artist collaborations that took the world by artistic storm. 

Rahel Guiragossian:

Global Talents Digital, Rahel Guiragossian, Mercedes Fashion Week – Russia promotional video. 

Rahel Guiragossian is the granddaughter of Lebanese artist Paul Guiragossian, and daughter of artist Emmanuel Guiragossian. In her collections, Rahel uses her family’s paintings as inspiration, and prints the works of art on the fabrics she uses.

Her label fuses art and fashion using environmentally conscious methods to create sustainable eco friendly garments. 

Louis Vuitton x eL Seed:

As part of the Autumn/Winter 2013 line, Louis Vuitton collaborated with French-Tunisian calligraffiti artist eL Seed as part of the Foulard (Artist’s Scarves) project. 

eL Seed is known for his reimagined Arabic script which gracefully swirls giving the letters a contemporary look and feel. The scarves are overlaid with the signature Louis Vuitton monogram with eL Seed’s fuchsia script swirling in between. 

Another collaboration between these two was the customization of LV’s monogram luggage bags. Three designed trunks were auctioned as part of the START Benefit. The artist also worked on their bestseller the ‘Alzer luggage case’ where he left his signature in flashy golden hues in between the monogram.

Fouad Mimi:

Jordanian artist Fouad Mimi with Paloma Picasso and Yves Saint Laurant via Ro’ya TV.

Fouad Mimi, a man of many talents and of Jordanian origin. He is a director, artist and fashion designer. He is known for his artistic vision and expression, which combines natural aesthetics and artistry. 

Mimi won first prize in the fashion festival in Amman in the 80’s under the patronage of King Hussein and went on to create a documentary The Art of Arabic Calligraphy that won him the 1st golden crown award at the Casablanca Film Festival.  Not to mention he was acquainted with many international celebrities in the 80’s such as Paloma Picasso and Yves Saint Laurant

Yves Saint Laurent x Piet Mondrian:

Mondrian dresses by Yves St Laurent, 1966, wikimedia.org.

This is one of the first commercial fashion-art collaborations. In 1965, Yves Saint Laurant created a series of six cocktail dresses that borrowed patterns from Piet Mondrian, thus coining the collection the Mondrian look.

These dresses were color-blocked wool and jersey shift dresses that had the Mondrian signature all over it: the black horizontal and vertical lines, a white background and panels of primary colors. It was an iconic moment for Western fashion.

Louis Vuitton x Jeff Koons:

Jeff Koons Masters promotional image, 2017, jeffkoons.com

Jeff Koons collaborated with Louis Vuitton and created Masters, a special edition handbag collection for the brand. Masters brought imagery from Koons’ Gazing Ball series and stamped it onto the brand’s signature handbags. 

LV’s speedy bags, chain bags and backpacks were embellished with famous paintings by artists such as Da Vinci, Van Gogh, Monet and Rubens. Koons sought to ignite a celebration of humanity through this series by placing these historical works of art in the hands of the consumer. In true Koons fashion, his signature blow-up rabbit accessorised the tag to the bag zipper.

Alexander McQueen x Damien Hirst:

Alexander Mcqueen & Damien Hirst Scarf Collaboration, A Film By Solve Sundsbo.

In celebration of their 10th anniversary in 2013, Alexander McQueen collaborated with British artist Damien Hirst to create 30 unique designs adapted from his Entomology series onto their silk scarves. The signature design contained butterflies, spiders and other insects in kaleidoscope geometric shapes, which as a whole created the skull motif.

The fashion house also created a clothing line entitled The Golden Lady influenced by Gustav Klimt as part of McQueen’s autumn resort line in 2013. Golden disc hues, jewel tones, and mosaics were some signature looks of the line.

Louis Vuitton x Takashi Murakami:

Takashi Murakami, Louis Vuitton Monogram Multicolore – White, 2007, screenprint canvas on chassis, 40.5 x 40.3 cm, The Museum of Contemporary, via phillips.com.

This dynamic duo launched their collaboration in 2003. They first rebranded the classic Louis Vuitton monogram to carry multiple colors on black and white canvases. Next came the limited edition Cosmic Blossom collection in 2010, where Takashi Murakami combined his iconic smiley faces with the traditional Louis Vuitton monogram on a selection of the fashion house’s classic bags.